It changed from "Hollywoodland" to just "Hollywood," was almost destroyed before being saved by Playboy's Hugh Hefner, and … The developers never intended for the Hollywoodland sign to be a permanent landmark. The sign was built in 1923 as HOLLYWOODLAND as a promotion to sell real estate. However, residents in the Hollywoodland tract protested removal of the enormous sign. Hollywood Chamber of Commerce president, John B. Kingsley entered the argument by offering, on behalf of the Chamber, to finance the re-erection of the “H”, provided the last four letters were removed. (28) The estimated cost was $5,000. What happens next is up to the community, or perhaps, the … To their credit, they sensitively laid out Hollywoodland. The History of the Hollywood Sign The Hollywoodland sign was completed in 1923, the "land" was removed in 1949. From LAist: :ohno: There are two choices for the 138 acres of private land sitting to the left of the Hollywood Sign: develop it into a site for luxury living or leave it as open space. When did Hollywood sign changed from Hollywoodland? Hollywoodland Sherman Company. Did you know that the famous Hollywood sign had absolutely nothing to do with the Hollywood film industry? Lit up by thousands of flashing lightbul... Hollywoodland sign Petition · Demolishing the Racist Hollywood Sign · Change.org 5 Things You Never Knew About the Hollywood Sign - Bikes and … The story presents a fictionalized account of the circumstances surrounding the death of actor … Why the Hollywood Sign Isn’t Lit (and Never Will Be)